MORE ABOUT ME

Sara Evans, Founder of Words | Will | Way

My journey into social media management started with being thrown in at the deep end when I was asked to manage the social media accounts for a couple of large-scale charity events. The content I created went down well, the events went with a bang and I got a taste for flexing my creative muscles by producing engaging social media content.

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Working in a business development role for a small software company, I then grabbed every opportunity that I could to gain experience and undertake training in promotion, marketing, and social media. And I hold an industry-recognised certification in social marketing.

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More generally, I just love playing around with words and ideas and I’ve written copy for professional websites, had press releases published in local newspapers and business magazines and had several articles published on an international lifestyle website.

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It might be strange to learn that I’m a qualified psychologist, so how have I found myself in social media management? Well, communication, creativity, and analysis are at the heart of both. I’m well-practised in understanding people’s needs and values and, now, at translating them into effective social media messages.

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Actually, I’m one of life’s introverts and personally keep a fairly low profile on social media. Ironic? Perhaps, but I’d just rather be spreading the word about your business brand than publicising myself!